Our Process
This is our full service process. The process will vary depending on the services we are hired to do.
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MIS ACTIONS |
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1. RESEARCH & PLANNING
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- Learn about client's goals
- Segmentation & target audience analysis
- Competitor analysis
- Define timelines
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2. CONCEPT & DESIGN
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- Creative & Concept Direction
- Graphic Design
- A content delivery plan
- Site structure development
- Usability analysis
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design services |
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3. DEVELOPMENT &
APPLICATIONS
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- Review the approved design and requirements list
- Map out a logistic and development strategy based on the approved design
- Determine Development Timelines and Milestones.
- Test and release to QA for Internal review and quality control
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development services
ecommerce services |
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4. SEARCH ENGINE
OPTIMIZATION
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- Site Analysis
- Content Optimization
- Design Optimization
- Technical Optimization
- Submit to Search Engines and Directories
- Develop Linking Strategy
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seo services |
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5. E-MARKETING
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- Marketing Optimization
- Advertising Budget
- Local Search
- Contextual Advertising
- Demographic Profiles/Selects
- Help client to determine which products or services to advertise, how to advertise them, and how to convert visitors (leads) into opportunities or customers
- Develop copy and the link for each Ad
- Setup bidding process for the Ads
- Print, online, and electronic media provide links to unique landing pages, making it easy to track effectiveness of each campaign
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e-marketing services |
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6. ANALYTICS
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- The latest Tracking and Reporting tools are used to measure performance and assess results once sufficient time (timeframes will vary by campaign) is given to a campaign.
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7. ROI ANALYSIS
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- MIS determines the cost and value of each lead
- Gives Return On Investment (ROI) for each Ad
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8. CAMPAIGN
MANGAGEMENT
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- Based on the ROI from each Ad, MIS identifies ways to further enhance your positioning.
- Modify search term bidding to maximize profitability from the search advertising campaign
- Possible recommendations for the development of additional phrases and content (both visible and invisible text) or pages that work with the keyword list developed.
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9. CONTINUED SUPPORT
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- Provide ongoing support to our clients. Our clients are assured that they have a web partner that they can rely on to give sound advice, quality control, and direction to help grow their online presence.
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